I had the opportunity to photograph Derek & Sarah Kilpatrick at the stables for Fayetteville Chamber of Commerce magazine. Sarah is the event manager, as you can imagine she is very busy lady. A side note, while talking with her, I discovered I photographed her cheerleader photos back in 2002 when she was in high school, small world… also starting to feel a little old. Derek is the vineyard manager and sees the the best quality wines are produced. Super nice couple who will make sure your visit and event is one to be cherished.
If you've never visited Sassafras, take a nice evening off in the summer and enjoy the back patio of the winery for a relaxing evening with their wine.
Everyone needs a good quality headshot, but what defines a great headshot.
Lets first answer the question of the purpose of a headshot.
1. Shows the face behind the business. This is pretty simple but important so the client can visualize you while talking. This gives your business a personal touch, people like to put a face behind the name, it's a step in making a relationship.
2. To show that you are approachable. Being approachable is crucial in any headshot when you're representing a business, when a prospect can feel connected and feel that they can easily do business with you through a headshot, that quickly turns into profits and more referrals. This is achieved in the posing and expression.
3. A quality headshot will compliment your biography page. While prospects are reading about your history and accomplishments, they will relate this information to your portrait.
4. It will make your website look more professional. Most businesses invest heavily into their web site, it is the 'billboard' for your business, a professional headshot is required.
5. It is useful for Branding and Marketing assets. A headshot is not limited to a website, it is vital in LinkedIn as well as printed materials whether business cards, brochures or even billboards.
So now you are ready for your headshot, here are some Tips:
1- Don't use an old photo of yourself, when you were younger, we all want to look younger, but you want a headshot that shows what you look like now. Anything else is misleading about your age and you want to be honest.
2- The average shelf life of a headshot is about every two years.
3- I always ask the client what type/color background they want. It's best, when applicable, to tie in the background color with the marketing colors or type of business. Background colors can also have a psychological effect, for example, a white background can denote clean, which would be good for doctors, black would denote a more dramatic image.
4- Solid colors work best, ladies should avoid sleeveless outfits, but 1/4 sleeves are ok. Men should be clean shaven. The type of outfit will be reflective of the type of business, a plumber will not need to wear a suit and tie.
5- Since the images can be used on web and print, make sure to get a large resolution file in addition to web resolution.
Business portraits can be in studio….
Or on location….
The great leaders we have in NW Arkansas is impressive to say the least. Whether from those small business owners who have excelled to the large corporate CEOs. I know you're tired of me saying this, but I'm truly blessed to have a job where I get to meet these great people. You never know who you'll meet out and about in NWA, they're people just like you and I.
Last year, I had the opportunity to photograph Patrick Swope, who was promoted to CEO of Legacy Bank. In the brief time I had to speak with him, I could tell he was humble and had true concern and dedication for the bank and his new role. I make an effort to listen when great leaders, such as Patrick, speak, you never know where they'll drop 'pearls of wisdom' that could enhance or change your life.
PS: When visiting Legacy Bank web site, I have the honor to have created the banner images on the front page :)
Rosie is one of those people that, after chatting with her, you're thankful to know her. She works closely with people all over the world, diagnosing English as a second language problems and prescribing remedies (to borrow her words). She gives group sessions and webinars to help more of her clients all over the world with their English. Imagine you speak a language other than English and have been given a great job opportunity, but everyone speaks English. Words and phrases, and general 1-2-1 interaction, can be greatly different from your country of origin. This is where Dr Rosie steps in to help make a transition. She has a huge heart for helping others, this is quickly apparent when getting to know others, which makes her even better at what she does.
It takes a lot of thought and courage to rebrand a business, Rosie has done just that with a theme that will be memorable and tie into what she does. Visit her web site at: http://drrosie.org/
Here are a couple of the images created for her business brand…
Developing relationships is important in any business. Over the past 6 years, I've had the honor to have a continuing relationship with Gary and Sharron Nelson at Pinnacle Counseling. When I first started creating their photos back in 2011, they were increasing their advertising and branding efforts, over time they have increase their staff and patient base. The first reason is because of who they are, they are very kind, receptive and understanding counselors, it's their work and helping of others that has built the service they offer. The other reason is they appreciate quality, not only in the services they provide but also in their marketing. The website is clean and informative with quality images that are consistent and blend together.
When I have photo projects with them, I always have time during set up to visit with Gary. He's an easy gentleman to talk to, genuinely interested and concerned for others, his wife is the same. If you have the need for a counselor for any reason, you'll be glad you contacted Pinnacle Counseling.