Commercial Photography Food, Architecture, Product, Business Headshots

Hand Dryer - Product Photography

The first purpose of photos of a product is to show what it looks like, but, more importantly, to make the product SELL, MUCH more is needed. The photos must show detail that includes shape, texture and definition. How is this done? Through the use of proper lighting that uses both light and shadows working together to show the detail needed. To obtain this look, a professional photographer is required, who is knowledgeable about lighting.

This project was for Brighter Ventures, a local company. You can find their commercial hand dryers (all photos by Branch) on Amazon. Foreknowledge of the product and consultation with the company owner prompted images that were exactly what he needed. More importantly, he told me later. that the images were of such quality that his sales were 400% higher than he expected, giving full credit to the professional images we created for him.

Whether your product is large or small, Branch will insure that your product is photographed to give your company the right image and impression for higher sale.

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Bike Rack Beer

There are many hidden gems in NW Arkansas, the more you look, the more you'll find. There are all types of products being manufactured or distributed right here in your back yard. Every company has a budget, we can only imagine what Anheuser Busch, Revlon or Nike spends on marketing much less photography in a year. As Ivin Meisner said "Why accept mediocrity when excellence is an option".

Wouldn't it be great if local companies could have a greater level of commercial photography that would compete nationally? My goal has always to offer the highest level of photographic images, whether portraiture or marketing photography. Over the next several months, I'll be taking on internal challenges to prove that for commercial photography by going beyond the norm. One such project involved Bike Rack Beer. I had a vision and this is the result. I also added a 'behind-the-scenes' to show what was involved technical side of the final result featuring this product photography image. As a commercial product photographer, I am constantly expanding the level of creativity and stretching my vision. Wouldn't this be great for a national ad campaign?

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House of Webster

I am constantly amazed at the 'hidden gems' of NW Arkansas and I keep finding them everywhere. During a recent photographic project for the Fayetteville Chamber of Commerce, I found out about Field Agent and B-Unlimited, I never knew what they did but was impressed to see both and learn more.

House of Webster in Rogers is one such impressive company. They started in 1934 by Roy and Evelynn Webster who sold baked goods. The original house is in the middle of the manufacturing facility with the plant being built around it. They now sell jelly, preserves, biscuit & pancake mix, syrups, toppings, etc. While they have a gift shop beside the manufacturing facility, they sell quite a lot on line and many companies purchase gift assortments in bulk over the holidays for their staff and the companies keep coming back, a great testimony to the great products they provide. The more I tell people about House of Webster, the more I hear how people love the jellies!

Scroll down for the 'behind-the-scenes' images and chef Will West helping style some of the food. A special thanks to Catherine Snelgrove for orchestrating the products in such an organized manner to insure all photos had the right contents. As you can guess, I gained some weight this week with some of the product left behind and it is GOOD! You must try them out either on line or go by their House of Webster store in Rogers!

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Langman Estate Vineyard and Winery

Style and sophistication, that's the image given to this bottle of fine wine brought in by Jim Langman with Langman Estate Vineyard and Winery.  I learned so much from Jim about how to enjoy a fine wine, how to let it breathe, wine legs and how to let it roll around the palette. He will be having an unveiling and wine tasting May 20, 2017, at Two25 Gallery and Wine Bar in Bentonville. Jim would appreciate your attendance to introduce you to his fine wine selection. He was gracious to give me a bottle, it was great!

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Case IH Quad Trac Tractor

Stoney Hargett has been my best friend for a LONG time! I worked for his father farming during the summers while in college and several months after graduating, but got to be friends while in high school. He grew up on a farm and started driving tractors / trucks at a very early age, his son Austin followed in his footsteps in the same way. I go back to Tennessee to visit whenever I have the chance and had that chance last week. I always carry my bare essentials camera equipment just in case. This time I saw this Case IH Quad Trac tractor sitting in the shop, the cleanest I've seen it (but still not completely, but I'm ok with that) and asked if I could photograph it.

One evening, the conditions were almost perfect, but after the sprinkling stopped and I saw the clouds forming just before sunset, I started creating photographs of this beast of a tractor but wanted to make sure I included Austin and Stoney in one, they are not only father/son and work together, but partners in several farms. The image was taken in front of their shop and photographed in a way to focus the attention on the tractor and subdue the other items in the background that could be distracting.

I'm very proud of the results and hope to photograph more large equipment in the future and maybe some other awesome hardworking farmers with them.


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Normal view below, this is before the many other photos created to properly showcase the tractor.

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To give the tractor scale of just how big it is, this is a photo of my friend Stoney, his daughter Tiffany and granddaughter Raeleigh. Tiffany teaches school and Raeleigh gets to ride the tractor, among other things, with her Poppy a few days during the week when not with his wife Jolanda.

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