I recently had the opportunity to create new headshots for all at both locations. To compliment and go with their brand, they suggested outdoors. It's very rare I create headshots outdoors, simply because we have a studio and weather can be unpredictable at times. Even with the high winds the images look great.
Your brand and the look/feel you want to portray can set your company as unique and professional, consistency is one of the keys. You offer professional quality work, your headshots must reflect that quality.
A Headshot is part of preparing to meet your prospect for the FIRST time. It's your virtual handshake, so everything has to be right, so you may be nervous and self conscious , but that's ok, your photographer is here to help make things right.
Here are some tips to a great headshot for your company.
- Confidence is Key … Being in front of the camera can be stressful and intimidating. But don't worry! Keith is a professional and will coach you through the process. He will take care of all the little details and guide you to create a portrait that will make the best first impression.
- Strike a Pose… If standing, shift your weight to the back leg, if sitting, lean forward slightly, shoulders back and down, tummy tight! Don't forget to relax the arms and slightly away from your body. Together, we'll help find the best pose for you.
- Size Matters … Loose fitting clothing does not photograph as well as tight fitting clothing. Clothing that fits well is important for your session. Men, make sure your suits re tailored properly.
- To Stripe or not to Stripe… Solid colors are always a better choice. Patterns and stripes will add one to two sizes to you in a photo so stick with solids! Avoid contrasting colors and bottoms as well (if a 3/4 to full view).
- Bend and Snap … If it bends, then bend it, we don't want to look too stiff and rigid! Creating movement and depth is one of the best ways to look great in a photo. Think about bending your joints-wrists, elbows, knees and ankles (if full length), again Keith will help you.
- Chinny Chin Chin … If you want to avoid the dreaded double chin, we have a helpful hint for you. While most want to lift their chin to the camera, it's best to stretch your chin towards the camera and then lower chin down. It will feel a bit awkward, but will minimize the look of multiple chins.
- Smile with your Eyes …. Get a little playful in front of the camera! A confident attitude and a glimmer in your eye will make your photograph take on a personality of its own. So don't hold back during your session.
- Bring out your Best Side … You'll rarely be photographed straight on to the camera. Since your shoulders are the widest part of your body, you will want to turn your shoulders about 2/3 turn away from the camera. This will not only be more slimming but most flattering.
- I'll Have What She's Having … Hair, make-up, and grooming are very important to the success of your session. Makeup should be tastefully done and in a non-trendy fashion. An airbrush finish is suggested. For men, make sure the 5 o'clock shadow is taken care of.
- Practice Makes Perfect… Don't hesitate to practice in front of the mirror before your session! This will help with the pre-session nerves. You may think it's silly but nobody has to know, don't worry, Keith will take care of you and coach you through the entire session, you'll love this experience.
Another way is being prepared, 'just in case' something happens, this is something I learned a long time ago. When going on location, I always carry backup, yes, it makes for a larger load but I know I'm prepared just in case, since I've been through several situations and learned from them. I always carry a backup camera, lens, batteries, backup flashes, cords, etc. that is, I have at least two of each just in case, say, a camera falls? This has actually happened a couple of times, as stressful as it is, I carry on with the session objective in mind and deal with the problem later, because I have a backup that will complete the job. One example was a wedding about 25 years ago when I was moving from the church to the reception and the camera fell off the tripod on to the concrete, when I picked it up, all i could hear was broken glass inside the camera (in the film days). I had another camera that did the job just as good and carried on. I once had a strobe start to smoke and over heat, I immediately unplugged it and replaced it with the backup.
Another way of being prepared is knowing the environment and situations of the location. As much as I communicate about the photography project, there are times were I'm not able to see the location until I arrive. On these occasions, I bring more than enough equipment to handle a variety of lighitng scenarios, my therory is that it's better to have too much, than not enough.
It's all about making sure the customer gets what they want and delivering the quality images they expect in a professional way. If you ever have a session where the person taking the photos shows up with only a camera and flash, be forewarned, not only are they not prepared, but they also don't have experience needed to provide the images you really want.
Shown below is a sample of the equipment taken to on location jobs, it always varies. Not shown are the light modifiers, tripod and stand.
I had the honor to meet and photograph Tyson CEO Noel White and the CCO Scott Rouse with the people who were awarded. They were both there congratulating the honorees and those who were retiring, this was impressive. Part of any successful corporation is the accolades given to top performers and the encouragement to those who could be doing better.
We all know how global Tyson is and there are a lot of places that serve Tyson that we may not know about at all. I found out earlier this year the fat and grains that Tyson provides to other companies world wide that I had no idea about. I also was surprised at first, then it all made perfect sense, that Tyson is one of, if not the largest, provider of leather world wide. To me this is an example of not letting anything go to waste.
A few days after the event, well over 100 people had downloaded their headshots and the people at Tyson HQ had received many great compliments and positive feedback from everyone across the country loving their photos. I had the opportunity to photograph headshots from Tyson associates from all over the country, from California, Virginia, Arizona, Connecticut, New Jersey, Ohio, Chicago, just to name a few (and of course, NWA).
This is a few of the photos taken…
Everyone needs a good quality headshot, but what defines a great headshot.
Lets first answer the question of the purpose of a headshot.
1. Shows the face behind the business. This is pretty simple but important so the client can visualize you while talking. This gives your business a personal touch, people like to put a face behind the name, it's a step in making a relationship.
2. To show that you are approachable. Being approachable is crucial in any headshot when you're representing a business, when a prospect can feel connected and feel that they can easily do business with you through a headshot, that quickly turns into profits and more referrals. This is achieved in the posing and expression.
3. A quality headshot will compliment your biography page. While prospects are reading about your history and accomplishments, they will relate this information to your portrait.
4. It will make your website look more professional. Most businesses invest heavily into their web site, it is the 'billboard' for your business, a professional headshot is required.
5. It is useful for Branding and Marketing assets. A headshot is not limited to a website, it is vital in LinkedIn as well as printed materials whether business cards, brochures or even billboards.
So now you are ready for your headshot, here are some Tips:
1- Don't use an old photo of yourself, when you were younger, we all want to look younger, but you want a headshot that shows what you look like now. Anything else is misleading about your age and you want to be honest.
2- The average shelf life of a headshot is about every two years.
3- I always ask the client what type/color background they want. It's best, when applicable, to tie in the background color with the marketing colors or type of business. Background colors can also have a psychological effect, for example, a white background can denote clean, which would be good for doctors, black would denote a more dramatic image.
4- Solid colors work best, ladies should avoid sleeveless outfits, but 1/4 sleeves are ok. Men should be clean shaven. The type of outfit will be reflective of the type of business, a plumber will not need to wear a suit and tie.
5- Since the images can be used on web and print, make sure to get a large resolution file in addition to web resolution.
Business portraits can be in studio….
Or on location….
Being a Diplomat for the Fayetteville Chamber of Commerce takes time, but is rewarding with the new friends you make, meeting new business owners and being a bigger part of the community. As a Diplomat, we are representatives of the chamber at business ribbon cuttings, Morning Coffee events, Business After Hours, driving for Meals on Wheels and other voluntary events. The more I volunteered and was out meeting new people and learning more about the new things going on in Fayetteville, the more I enjoyed it.
I became a diplomat for the Fayetteville Chamber of Commerce, officially, January 2017, in November I shared the honor of being Diplomat of the Year with my friend George Turner, University of Arkansas. We were tied with the amount of work we had done. I was very surprised when it was announced at the annual Chamber Banquet by Patrick Harrington, Lewis Automotive. This year has flown by and I'm thankful to have gotten to know the fellow diplomats who also give so much of their time.