Tag Heuer Watch

Why is it men like watches so much? There are several opinions but I think it's symbol of masculinity and maybe even power. Basically makes him feel good, much like diamonds & jewelry do for ladies. Personally, I love watches, I have a variety from wooden to very heavy obtuse ones. Look at men's magazines, one thing you'll find is a lot of advertising for watches.

I'm constantly challenging myself to create images that stretch my creativity and skills as a photographer to set the bar higher each time. This project was a Tag Heuer watch, graciously on loan from Romance Diamond Company in Fayetteville. I chose this particular watch because of the mechanical detail in front and back. I spent the better part of nearly 2 days creating a variety of looks to see what worked and did not. You can see the elaborate set up in the behind the scenes photos, each light, flag and stand serves a specific purpose.

This was was amazing, to say the least, you can't help but admire the detailed workmanship. If you're in the market for great watches, or any other jewelry, check out Romance Diamond Company on Dickson St in Fayetteville.


Tag Heuer watch product photography by Branch Photography, Fayetteville Arkansas in NW Arkansas
Product photographer Branch Photography of Fayetteville AR of Tag Heuer watch in NWA
Tag Heuer Back of watch Product photography for commercial photographer Keith Branch of Branch Photography in NW Arkansas
Product Commercial Photographer Branch Photography of watch face in NW Arkansas Fayetteville
Product Commercial Photography by Branch Photography in NW Arkansas for marketing and advertising watch
Behind the scenes watch photography by product commercial photographer Branch Photography in NW Arkansas

Profab Industrial Products

I've said it many times and it still holds true, I'm constantly impressed by the companies in NW Arkansas that no one knows about, or just me. Profab is one of those companies. Located in Springdale, in the industrial park across from the airport, they fabricate industrial machines for companies all over the country. Tyson alone counts for 60% of their business. They can custom design, CNC all the plastic parts, laser cut the metal parts, assemble, weld and ship. Joe Moore, the project manager, told me that they have had several occasions where a company contacted them for a special custom project on a Friday and Profab has it to them on Monday. That may sound simple but they start in the computer, designing the machine, then it's sent to the floor where the hands on work begins with workers working all weekend to make sure the client has product on time. It's very impressive.

Mark Harper and The Richland Group designed and built their web site, go check it out, many of my images are now featured there. I have no doubt the photos will be very profitable for Profab. This photo project was fun, insuring the product was lit properly to give depth and texture, combining light and shadows working together. Then hours were spent extracting and cleaning each image. Product photography does not always mean "small products", as you can see many were very large requiring fork lifts to put in position. I am very proud to be the photographer that helps their company be more profitable.

conveyor product photography for Profab in Springdale by Branch Photography NW ArkansasIndustrial product behind the scenes of commercial photo project / shoot in Springdale Arkansas by Branch PhotographyInducstrial commercial product photographer at Profab in Springdale NW Arkansas by Branch PhotographyNWA Product Photographer for Profab of welding and manufacturing in Springdale NW Arkansas by Branch photographyNW Arkansas Corporate Photography for Profab of welding and manufacturing in Springdale NW Arkansas by Branch photographyIndustrial and manufacturing Product Photographer for Profab of welding and manufacturing in Springdale NW Arkansas by Branch photographyProfab product, manufacturing and editorial Photography for Profab of welding and manufacturing in Springdale NW Arkansas by Branch photography

Hand Dryer - Product Photography

The first purpose of photos of a product is to show what it looks like, but, more importantly, to make the product SELL, MUCH more is needed. The photos must show detail that includes shape, texture and definition. How is this done? Through the use of proper lighting that uses both light and shadows working together to show the detail needed. To obtain this look, a professional photographer is required, who is knowledgeable about lighting.

This project was for Brighter Ventures, a local company. You can find their commercial hand dryers (all photos by Branch) on Amazon. Foreknowledge of the product and consultation with the company owner prompted images that were exactly what he needed. More importantly, he told me later. that the images were of such quality that his sales were 400% higher than he expected, giving full credit to the professional images we created for him.

Whether your product is large or small, Branch will insure that your product is photographed to give your company the right image and impression for higher sale.

Commercial Product studio Photographer of Dryer by Branch Photography in Fayetteville NW ArkansasCommercial Product studio Photographer of Dryer by Branch Photography in Fayetteville NW ArkansasCommercial Product studio Photographer of Dryer by Branch Photography in Fayetteville NW Arkansas

Bike Rack Beer

There are many hidden gems in NW Arkansas, the more you look, the more you'll find. There are all types of products being manufactured or distributed right here in your back yard. Every company has a budget, we can only imagine what Anheuser Busch, Revlon or Nike spends on marketing much less photography in a year. As Ivin Meisner said "Why accept mediocrity when excellence is an option".

Wouldn't it be great if local companies could have a greater level of commercial photography that would compete nationally? My goal has always to offer the highest level of photographic images, whether portraiture or marketing photography. Over the next several months, I'll be taking on internal challenges to prove that for commercial photography by going beyond the norm. One such project involved Bike Rack Beer. I had a vision and this is the result. I also added a 'behind-the-scenes' to show what was involved technical side of the final result featuring this product photography image. As a commercial product photographer, I am constantly expanding the level of creativity and stretching my vision. Wouldn't this be great for a national ad campaign?

hero commercial product photography marketing of Bike Rack Beer from Bentonville Arkansas by Branch PhotographyBike Rack beer photography behind the scenes

House of Webster

I am constantly amazed at the 'hidden gems' of NW Arkansas and I keep finding them everywhere. During a recent photographic project for the Fayetteville Chamber of Commerce, I found out about Field Agent and B-Unlimited, I never knew what they did but was impressed to see both and learn more.

House of Webster in Rogers is one such impressive company. They started in 1934 by Roy and Evelynn Webster who sold baked goods. The original house is in the middle of the manufacturing facility with the plant being built around it. They now sell jelly, preserves, biscuit & pancake mix, syrups, toppings, etc. While they have a gift shop beside the manufacturing facility, they sell quite a lot on line and many companies purchase gift assortments in bulk over the holidays for their staff and the companies keep coming back, a great testimony to the great products they provide. The more I tell people about House of Webster, the more I hear how people love the jellies!

Scroll down for the 'behind-the-scenes' images and chef Will West helping style some of the food. A special thanks to Catherine Snelgrove for orchestrating the products in such an organized manner to insure all photos had the right contents. As you can guess, I gained some weight this week with some of the product left behind and it is GOOD! You must try them out either on line or go by their House of Webster store in Rogers!

House of webster catalog photography studio commercial product marketing photography by Branch Photography NW ArkansasHouse of webster catalog photography studio commercial product marketing photography by Branch Photography NW Arkansas
House of webster catalog photography studio commercial product marketing photography by Branch Photography NW Arkansas
House of webster catalog photography studio commercial product marketing photography by Branch Photography NW Arkansas

House of webster behind the scenes catalog photography studio commercial marketing photography by Branch Photography NW Arkansas
House of webster catalog photography with Chef West studio commercial marketing photography by Branch Photography NW Arkansas
Behind the scenes of catalog commercial photography

The First, the Present & the Memories in Between

Olympus Canon commercial studio product photographer Branch Photography NW Arkansas
MamiyaRB67Olympus Canon Behind the scenes commercial studio product photographer by Branch Photography NW Arkansas


Memories are a POWERFUL thing, it can lift us up, bring us down, make us thankful or learn from mistakes. I was recently working in the shop with walnut wood and the smell triggered memories of my father and I making an entertainment center when i was 16, it's like I was there. The senses of sight, touch and sound are just as impactful.

Recently I was listening to the 70's music on iHeart Radio, wow did it ever take me back to a simpler time, you know the feeling. It's amazing when you hear a song and it unlocks memories and triggers emotions from times you thought you had forgotten, it's a powerful thing. Not long after that, I was thinking, 'what ever happened to my first camera?', honestly, i have no idea, but i had to look on eBay and found the exact model in pristine condition, an Olympus OM10. I purchased a camera exactly like this in 1979 to photograph sporting events for my local hometown newspaper. As soon as I got it, yep, I looked through the viewfinder and, more powerful than any song, a flood of memories came back as I saw the meter and heard the click of the camera and cranked the film advance. Then I looked at my current camera and thought of millions of images I've been blessed to take over the last 35 + years, the people the camera has put me in front of and the number of cameras I've had. So I had to take this photo of the two cameras, the first and the present.

I calculated I've had right at 20 different cameras between, some were very large as the second photo shows (a copy of a self portrait), the largest was a Mamiya RB67 with a 100-200 zoom lens. A few others were Hasselblad that I used at many proms, graduations and weddings and put thousands of rolls of film through them all. Wow how times and technology have changes… but thankful my memories the cameras have given me have never changed.

Langman Estate Vineyard and Winery

Style and sophistication, that's the image given to this bottle of fine wine brought in by Jim Langman with Langman Estate Vineyard and Winery.  I learned so much from Jim about how to enjoy a fine wine, how to let it breathe, wine legs and how to let it roll around the palette. He will be having an unveiling and wine tasting May 20, 2017, at Two 25 Gallery and Wine Bar in Bentonville. Jim would appreciate your attendance to introduce you to his fine wine selection. He was gracious to give me a bottle, it was great!

Langman Estate Vineyard commercial studio product wine photographer for website, branding and marketing by Branch Photography NW Arkansas

Case IH Quad Trac Tractor

Stoney Hargett has been my best friend for a LONG time! I worked for his father farming during the summers while in college and several months after graduating, but got to be friends while in high school. He grew up on a farm and started driving tractors / trucks at a very early age, his son Austin followed in his footsteps in the same way. I go back to Tennessee to visit whenever I have the chance and had that chance last week. I always carry my bare essentials camera equipment just in case. This time I saw this Case IH Quad Trac tractor sitting in the shop, the cleanest I've seen it (but still not completely, but I'm ok with that) and asked if I could photograph it.

One evening, the conditions were almost perfect, but after the sprinkling stopped and I saw the clouds forming just before sunset, I started creating photographs of this beast of a tractor but wanted to make sure I included Austin and Stoney in one, they are not only father/son and work together, but partners in several farms. The image was taken in front of their shop and photographed in a way to focus the attention on the tractor and subdue the other items in the background that could be distracting.

I'm very proud of the results and hope to photograph more large equipment in the future and maybe some other awesome hardworking farmers with them.


Location commercial tractor, marketing, website, branding and product photography in West Tennessee Alamo with Stoney and Austin Hargett with Case IH 420 Quadtrac Tractor by Branch Photography from NW Arkansas

Normal view below, this is before the many other photos created to properly showcase the tractor.

Normal View of Case International Quad Trac Tractor
Location commercial tractor and product photography in West Tennessee Alamo of Case IH 420 Quadtrac Tractor by Branch Photography from NW ArkansasLocation commercial tractor and product photography in West Tennessee Alamo of Case IH 420 Quadtrac Tractor by Branch Photography from NW ArkansasLocation commercial tractor and product photography in West Tennessee Alamo of Case IH 420 Quadtrac Tractor by Branch Photography from NW Arkansas

To give the tractor scale of just how big it is, this is a photo of my friend Stoney, his daughter Tiffany and granddaughter Raeleigh. Tiffany teaches school and Raeleigh gets to ride the tractor, among other things, with her Poppy a few days during the week when not with his wife Jolanda.

Farmer Stoney Hargett with Daughter and grandaughter on Case International trac TractorFarmer Stoney Hargett with grandaughter on Case International trac Tractor