Commercial Photographer NW Arkansas
Headshots • Architecture • Product • Food • Marketing Photography

Headshots Reflecting Your Brand

Your headshot is not only a reflection of you, but your business. The portrait must show that you're approachable in your expression and dedicated by the quality of the image.

A professional headshot is also a reflection of your brand. There are times when a particular background or 'look' is required. I recently had the opportunity to photograph Carla Atkins Long for Elite Title. You may have seen her last photo I created on a billboard in Springdale, well soon you'll be seeing a new one.

In speaking with her, she mentioned that she's always speaking with her clients in an open fashion from a chair in her office. This reflects an openness and honesty no boundaries to 'hid' behind such as a table or desk. To that end we created many images and the one below best emulated the brand of Elite Title.


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Commercial Dispenser

The types of products that I photograph are greatly varied. Each one requires different lighting and treatment. Last year Darren Reynolds, Brighter Ventures, brought a hand blow dryer that you would see in commercial bathrooms. His vision to set his product above the rest was/is quality. A few months after I photographed and delivered the list of images he needed for Amazon, he told me his sales were 500% more than expected and gave full credit to the quality images created by Branch.

This year he commissioned me to photograph a similar product, a commercial soap dispenser. Being made of the same brushed stainless steel material, I knew how to photograph it, however his vision was broader this time. The product had to be photographed at an angle along X & Y axis to fit into stock images and the lighting had to match the stock room image to look real. On top of that, he introduced the human element, his daughter. All these were completed and then came the challenge, one stock room had a mirror, and his daughter's reflection had to be in that mirror and look like she was there. After trying to figure out angles, reversed, etc, I finally brought in a mirror to the scene to solve the issue. The rest was a matter of time and patience in photoshop.

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