Commercial Photographer NW Arkansas
Headshots • Architecture • Product • Food • Marketing Photography

Fairfield Inn Hotel - Little Rock Airport

The first NEW hotel in Little Rock in over 20 years just opened across the road from the airport, by Mehta Hospitality. The week it opened it was at nearly 50% occupancy. I had the opportunity to photograph their Courtyard by Marriott Russellville last year and a great honor to be called back. This Fairfield is very similar to the new one in Fayetteville with a few differences.

Quality photography can make a TREMENDOUS difference in sales for a hotel. First, when booking, it's the photos that 'sell' the property over another. People naturally compare using photos and price. If the property is higher priced but the photos are better as well, a person could easily select it over a cheaper option.

All major brands have a photography guide, not on 'how' to take the photos but the minute details of staging, items allowed, what to include and preferred angles. I have a few guides on file that list the required/standard shot list. In every guest room, I double check the bedding for wrinkles and that everything is perfect. With new hotels, the bedding is so new it won't lay flat on corners, so I have to do that in photoshop, not to mention removed wrinkles.

I photographed the breakfast area at 4:30AM to capture everything perfectly ready for guests, every detail was scrutinized according to manual for accuracy. With the exterior,I always check the sun angles and found out that the hotel faced East. I arrived at the hotel in the morning with the plans of photographing the exterior the following morning, but thought, I would get 'insurance' photos as backup as soon as I arrived. That was a good plan as the weather broke just in time, the next morning was overcast and we were able to open up the parking lot to guests after the evening photos were completed.

I look forward to many more hotels in the future, regardless of location. If you know of hotel owners or management companies, I would greatly appreciate the referral.


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Element Hotel

I am blessed to have friends are local 'hoteliers" in NW Arkansas and I've learned a lot about the hotel industry over the years. I'm amazed at the number of hotels in the area, but given the year round activities and corporations in the area, I'm not surprised.

One of the newer hotels in the area is the Element in Bentonville, located behind Cracker Barrel on Moberly Lane. This hotel has the same owner as the new Fairfield in Fayetteville. It has a fresh, clean open feel complete with large workout facility, free loaner bikes to residents and the rooms have compete mini kitchenettes.

Despite the many hotels in the area, especially Rogers/Bentonville, there are new ones being built as this is written. We are fortunate to have so many to choose from.

Element Hotel Lobby
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Element Hotel Meeting Room
Element Hotel Pool
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Courtyard by Marriott - Front View

A month ago, I posted the previous blog about the photos created for the Marriott, except for the exterior. Since the hotel is so busy it took some time to get a night where they could block off the appropriate parking spaces so cars would not be in the way. I couple of weeks ago I got to finish the project. At first I wondered how we would take out the cones and still keep people from parking there while I was taking the images for over an hour. Then I figured, why try, just do it in photoshop. As you can see the images turned out great! The parking lot was cleaned up, obstructions and distractions removed to make the hotel shine!

Courtyard by Marriott Exterior twilight commercial hotel architecture Photographer Branch Photography in NW ArkansasHotel Photography normal view

Courtyard by Marriott - Fayetteville

Photographing the Courtyard by Marriott in Fayetteville was an honor. An honor to help them nationally promote their new renovations! To be a part of helping a national corporation market themselves to help them grow and gain recognition with their clients, is something I take seriously. This shoot was exciting, full of a variety of lighting techniques to draw out the rooms natural beauty, comfort and spaciousness.

I am very thankful to the staff that helped coordinate all aspects of this day to insure everything was perfect.

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