Commercial Photographer - NW Arkansas
Headshots, Architecture, Product, Food, Marketing Photography

advertising photographer

Headshots Reflecting Your Brand

Your headshot is not only a reflection of you, but your business. The portrait must show that you're approachable in your expression and dedicated by the quality of the image.

A professional headshot is also a reflection of your brand. There are times when a particular background or 'look' is required. I recently had the opportunity to photograph Carla Atkins Long for Elite Title. You may have seen her last photo I created on a billboard in Springdale, well soon you'll be seeing a new one.

In speaking with her, she mentioned that she's always speaking with her clients in an open fashion from a chair in her office. This reflects an openness and honesty no boundaries to 'hid' behind such as a table or desk. To that end we created many images and the one below best emulated the brand of Elite Title.


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City Title Headshots

I remember when City Title was first formed, a couple of the key staff were Blake Hanby and Dwayne Flint who I knew well. Based on what I knew of just these two men, I knew City Title would be a success. Fast forward 8 years, they have a location in Fayetteville and Rogers with over 30 incredible staff, see all the images on the City Title website.

I recently had the opportunity to create new headshots for all at both locations. To compliment and go with their brand, they suggested outdoors. It's very rare I create headshots outdoors, simply because we have a studio and weather can be unpredictable at times. Even with the high winds the images look great.

Your brand and the look/feel you want to portray can set your company as unique and professional, consistency is one of the keys. You offer professional quality work, your headshots must reflect that quality.

City-Title-Blake_Hanby_6167-lgCity-Title-Dwayne_Flint_6398-lg

City-Title-Okany_Middleton_6213-lgCity-Title-Jimmy_Plumlee_6443-webCity-Title-Karissa_Judy_6295-web-lg

Noodles Italian Kitchen

In Fayetteville and NW Arkansas, we are blessed with a wide variety of restaurants to choose from, and many of them. One of my favorites is Noodles Italian Kitchen in Fayetteville. Noodles has been around in Fayetteville since 1999 and thousands of people frequent it for not only the great food, but also it's warm inviting atmosphere that is dimly lit with an italian decor. The food and service are always great, you'll always leave full and happy.

When you look at the menu (and website), you'll see the food photos I created a few years ago. NOW, the next time you visit Noodles, you can say "HEY, I know the photographer who created these yummy photos in the menu!" to impress your friends! :)

Recently, I had the opportunity to create images for further marketing to feature the ambiance, service, behind the scenes and feel of Noodles. Being behind the scenes, I had a great view of how well orchestrated the work flow goes and how quickly they work to serve you, it is truly a well oiled machine. The entire staff I worked with was very nice and helpful in any way I needed. Noodles is one of those restaurants you can always count on to be fully satisfied every time. I had the opportunity to photograph a few scenes of a portion of the dining room with one of the kind servers, behind the scenes in the cooking area full of large flames and capable mixologist in the bar area that will all be featured in local advertising and marketing in the very near future.

Food photography by Branch Photography for Noodles Italian Kitchen in Fayetteville ArkansasSpagetti and meatballs food photography by Branch Photography for Noodles Italian Kitchen in Fayetteville Arkansasdesert and ice cream food photography by Branch Photography for Noodles Italian Kitchen in Fayetteville ArkansasRestaurant dining area interior architecture, marketing and branding photography by Branch Photography for Noodles Italian Kitchen in Fayetteville Arkansas
Cooking in action with flames and fire by Branch Photography for Noodles Italian Kitchen in Fayetteville Arkansas

Bartender mixologist in action pouring a drink for a customer by Branch Photography for Noodles Italian Kitchen in Fayetteville Arkansas

Preparedness Comes with Experience

We've all heard of Murphy's Law, "Anything that can go wrong, will go wrong". We all try to avoid this, especially in business since it is a direct reflection on us and our brand. The first way to avoid the 'inevitable' is knowledge, the best way this is achieved is through experience, we learn through experiences, mistakes and learning from them.

Another way is being prepared, 'just in case' something happens, this is something I learned a long time ago. When going on location, I always carry backup, yes, it makes for a larger load but I know I'm prepared just in case, since I've been through several situations and learned from them. I always carry a backup camera, lens, batteries, backup flashes, cords, etc. that is, I have at least two of each just in case, say, a camera falls? This has actually happened a couple of times, as stressful as it is, I carry on with the session objective in mind and deal with the problem later, because I have a backup that will complete the job. One example was a wedding about 25 years ago when I was moving from the church to the reception and the camera fell off the tripod on to the concrete, when I picked it up, all i could hear was broken glass inside the camera (in the film days). I had another camera that did the job just as good and carried on. I once had a strobe start to smoke and over heat, I immediately unplugged it and replaced it with the backup.

Another way of being prepared is knowing the environment and situations of the location. As much as I communicate about the photography project, there are times were I'm not able to see the location until I arrive. On these occasions, I bring more than enough equipment to handle a variety of lighitng scenarios, my therory is that it's better to have too much, than not enough.

It's all about making sure the customer gets what they want and delivering the quality images they expect in a professional way. If you ever have a session where the person taking the photos shows up with only a camera and flash, be forewarned, not only are they not prepared, but they also don't have experience needed to provide the images you really want.

Shown below is a sample of the equipment taken to on location jobs, it always varies. Not shown are the light modifiers, tripod and stand.

Backup photography Equipment

Backup professional Photography equipment

Newks Eatery

Does accuracy and detail matter to your business? Do you provide your clients with what they order or something close? Do you want your clients happy with the extra detail you put into your service/product? I would hope the answers would all be a resounding YES!

With an architectural photography client, who needs images created of the interior or exterior of their facility, I ask several questions, such as… who are the photos for? What do you want to emphasize? Is there a portion of the facility you want shown over others?

It's my job to make their area shine with pride. I first walk the area for the best composition, I may do several angles to make sure all areas are displayed. I also made sure all tables and chairs were straight. This is where it gets more complicated and I have to visualize what I want the final image to look like. See the images below, the "Normal View" is what the camera sees at the first photo taken, the other is after over 30 images are taken and composited for final image. The tables and floor are properly showcased so your eyes are excited to dance around the photo, thus holding the viewer's attention In addition, proper colors are held true. For example, notice the ceiling's true color is black, but in the original it has a blue cast, which is from the blue sky outdoors. I made sure all vertical lines were vertical rather than leaning because of camera tilt. It's these subtle things that the eye picks up and tells the brain "something isn't right here". Question: Which restaurant photo would you rather go to?

I'm always appreciative of my long time clients, one of which is Commercial Realty / Been Kemp Construction. I've said before but it still holds true, these clients give me the opportunity to see more new locations and meet great people than most people. This location is the new Newks Eatery in Siloam Springs, in the strip center across from Walmart. There is another location in Fayetteville off Joyce in front of Home Depot. I've had the opportunity to eat at Newks and the food is great, if you're in the area, drop in and check them out.

Newks Eatery commercial interior commercial architecture photographer in Siloam Springs by Branch Photography NW ArkansasNewks Dining normal View

Business Headshot Tips

Everyone needs a good quality headshot, but what defines a great headshot.


Lets first answer the question of the purpose of a headshot
.

1. Shows the face behind the business. This is pretty simple but important so the client can visualize you while talking. This gives your business a personal touch, people like to put a face behind the name, it's a step in making a relationship.

2. To show that you are approachable. Being approachable is crucial in any headshot when you're representing a business, when a prospect can feel connected and feel that they can easily do business with you through a headshot, that quickly turns into profits and more referrals. This is achieved in the posing and expression.

3. A quality headshot will compliment your biography page. While prospects are reading about your history and accomplishments, they will relate this information to your portrait.

4. It will make your website look more professional. Most businesses invest heavily into their web site, it is the 'billboard' for your business, a professional headshot is required.

5. It is useful for Branding and Marketing assets. A headshot is not limited to a website, it is vital in LinkedIn as well as printed materials whether business cards, brochures or even billboards.

So now you are ready for your headshot, here are some Tips:

1- Don't use an old photo of yourself, when you were younger, we all want to look younger, but you want a headshot that shows what you look like now. Anything else is misleading about your age and you want to be honest.
2- The average shelf life of a headshot is about every two years.
3- I always ask the client what type/color background they want. It's best, when applicable, to tie in the background color with the marketing colors or type of business. Background colors can also have a psychological effect, for example, a white background can denote clean, which would be good for doctors, black would denote a more dramatic image.
4- Solid colors work best, ladies should avoid sleeveless outfits, but 1/4 sleeves are ok. Men should be clean shaven. The type of outfit will be reflective of the type of business, a plumber will not need to wear a suit and tie.
5- Since the images can be used on web and print, make sure to get a large resolution file in addition to web resolution.

Business portraits can be in studio….

Boen-Kemp commercial Studio headshot photographer by Branch Photography NW ArkansasCommercial Studio headshot photographer by Branch Photography NW ArkansasPersonal commercial Studio headshot photographer by Branch Photography NW ArkansasKirby Jett Harris commercial Studio headshot photographer by Branch Photography NW ArkansasRose Marie Speck (Dr Rosie) commercial Studio headshot photographer by Branch Photography NW Arkansas

Or on location….

Judge Beth Story Bryan commercial Location headshot photographer by Branch Photography NW ArkansasLegacy Patrick Swope commercial Location headshot photographer by Branch Photography NW ArkansasPremier Dermatology commercial Location headshot photographer by Branch Photography NW ArkansasWyley Elliott executive editor of Celebrate Arkansas magazine commercial Location headshot photographer by Branch Photography NW ArkansasPinnacle Counceling Gary Nelson commercial Location headshot photographer by Branch Photography NW Arkansas

Legacy Bank CEO

The great leaders we have in NW Arkansas is impressive to say the least. Whether from those small business owners who have excelled to the large corporate CEOs. I know you're tired of me saying this, but I'm truly blessed to have a job where I get to meet these great people. You never know who you'll meet out and about in NWA, they're people just like you and I.

Last year, I had the opportunity to photograph Patrick Swope, who was promoted to CEO of Legacy Bank. In the brief time I had to speak with him, I could tell he was humble and had true concern and dedication for the bank and his new role. I make an effort to listen when great leaders, such as Patrick, speak, you never know where they'll drop 'pearls of wisdom' that could enhance or change your life.

PS: When visiting Legacy Bank web site, I have the honor to have created the banner images on the front page :)

Legacy Bank CEO Patrick Swope on location commercial headshot, website and marketing photographer for Legacy Bank springdale Arkansas by Branch Photography NW Arkansas

Longhorn Restaurant - Branson

Do you ever look on line for a restaurant to go to? Do you ignore the photos and go straight to the menu? Chances are very high that all the photos of food and the restaurant itself catch your eye and have a great influence on whether you do business with them. The architecture images can attract you just as the food photos.

I had the opportunity to photograph the Longhorn Restaurant in Branson MO for Commercial Realty. I ran into some challenges that forced me to work quickly to allow new staff to come in for training since it was not open yet. It's challenges that make us think quickly and how we react can make or break the job or customer satisfaction. I arrived on location at 7:30 am, since I was 30 minutes early, I took the opportunity to photograph the exterior first since the lighting was nice rather than wait until after I completed the interiors. It was a good thing I did, an hour later, an entire paint crew was out front putting on the finishing touches. When I got inside I noticed the dining area was set for training. After discussions with the GM and calling Commercial Realty, they asked that I photograph everything on the shot list except the dining room. At this point I had 30 minutes to capture three angles before training started, I was proud to say I completed the job as requested and did not interfere with their work.

I always love photographing architecture at dusk because the dark scene forces your eye on the building without distractions, but I really like the final image of the exterior. Look at the "Normal" view (as anyone would photograph it) and the final image where I took the image to another image, forcing your view to the building with little to no distractions.

I've photographed many properties for Commercial Realty and look forward to many more, helping their marketing and success.


LoneStar restaurant interior bar in Branson Missouri for Commercial Realty commercial architecture photographer Branch Photography NW Arkansas
LoneStar NORMAL view

LoneStar restaurant in Branson Missouri for Commercial Realty commercial architecture photographer Branch Photography NW Arkansas

Ruth's Chris Wine Room

While at Ruth’s Chris photographing food and the dining room below, I was asked to also photograph the wine room.   This room is located in the middle of the large dining room with “walls” of enclosed wine racks.   While it is a very nice intimate room for a small group, it is also dark for photography.   This may have been a challenge, but also made it more interesting and fun.   Just as with the dining room, but in much tighter quarters, I took over 50 images individually lighting portions of the room (in fact, you can see me with the flash in the normal view image).  Forty nine of these images were combined to create the final image below.   As you can see, the contrast between areas of light and dark excite the visual senses and make you want to look at it longer, exploring the space.

Interior Photography - Normal viewRuth's Chris Wine Room interior commerial architecture restaurant photography in Rogers Arkansas using painting with light by Branch Photography in NW Arkansas

Outdoor Kitchen and Gathering Area

Photographing exterior structures can be simple or very complicated, all depends on the structure.   I recently had the opportunity to photograph several locations for The Grey Barn.  One of the locations was a beautiful outdoor covered kitchen.  The outdoor kitchen was also a gathering area, very comfortable with fireplace and big screen tv.  When I arrived, I was very impressed, but then thought, through the camera, this will not be as impressive as it actually is, so I had to take it to the next level.  My goal is to take the eye deeper into the image to not only make the viewer desire a place like this or be there, but to also admire all the areas within the structure.   As you can see from the first photo taken, which would be the image some other photographers would accept, to the image with ten other images combined, the mood has drastically changed.  The Final image is more desirable, visually exciting and evokes emotion of a calm relaxing area that would be a place anyone would love to be.

Grey Barn Landscaping Normal ViewExterior Commercial Architectural Photography landscaping photography for The Grey Barn in Fayetteville Arkansas by Branch Photography in NW Arkansas

Crabby's Seafood Bar & Grill

I’ve always heard great things about Crabby’s Restaurant in Rogers and I recently had the honor to photograph it.  It’s a great restaurant, place to gather after work with friends and I wanted to portray it that way.   I wanted to give an excitement and thrill to the eyes that stimulated the brain and took you INTO the image.  Let me put it this way, if you love roller coasters how would you feel about a flat rollercoaster with a few bumps here and there?  One that got up to speed and then let you just coast into the finish, would you be exited?  Would your heart race?  Would you want to get on and ride again?  Well, speaking from experience, and one who loves the thrill of rollercoasters, I would be very disappointed!
The same applies to commercial images.  My goal is to get the view EXCITED about the image, to take the eyes on a visual rollercoaster with excitement that makes them want to stay on the ride.  A ride full of peaks and valleys tall and low (highlights, shadows with great contrast) that excite the visual senses and the brain.  This kind of image sticks in the mind and remembers that ride and where it was, to want to go back again.  The highlighted areas draw the eye to many points throughout the image, makes the viewer examine the photo, become involved and ENJOY THE RIDE!

Crabby's Restaurant Photography Normal viewCrabby's Seafood Bar and Grill, Rogers Arkansas, interior commercial architecture photography for website, marketing and branding by Branch Photography in NW Arkansas
See how this image came to be what it is through over 50 photographs and photoshop work -

Legacy Bank - Springdale AR

Legacy Bank asked me to create several images for their 2016 marketing campaign. These images included several scenes around NW Arkansas as well as 5 of their bank locations. I always enjoy the twilight architectural images, they take a LOT longer but they contain so much of a WOW factor. That WOW factor translates into more attention to the marketing and advertising which increases the effectiveness of the advertising. One bank in particular in Springdale, their main branch, was a challenge but at the same time, a challenge I enjoyed and they really appreciated.

The difference is amazing! The goal is to create an image void of obstructions to completely focus on the building, the primary focus of the shoot.

Legacy Bank - Normal ViewLegacy Bank in Springdale Arkansas, exterior twilight commercial architecture photography for website, branding and marketing by Branch Photography in NW Arkansas
See the progression of how this image took shape through MANY photos and photoshop talent -

Tyson World HQ - Discovery Building

I have always admired the architecture of the Tyson World Headquarters Discovery Building, located in Springdale Arkansas. I commend the contractors and architects for the building and design, I know Tyson is very proud of this addition to their world headquarters campus. That being said, I’ve been wanting to photograph it for some time. While I have photographed it during the day for Celebrate Arkansas Magazine, I wanted to get an image at night where the building really stands out. After a few emails to the right people, I managed to get permission and notify security what I would be doing. I would never attempt to photograph such a property at suspicious times of day without their knowledge.

I’m thrilled with the final image, all areas of the image are properly displayed with correct colors. I’m looking forward to seeing Tyson use this image world wide.

Tyson World HQ normal viewTyson World Headquarters Discovery building in Springdale Arkansas, Commercial twilight archtiecture exterior photo by Branch Photography in NW Arkansas

Hunt Tower

The Hunt Tower in Rogers Arkansas was recently completed and, as the tallest building in NWA it is very impressive. It stands at 10 stories with 230,000 sf and has many tenants quickly wanting in to enjoy this space.

As impressive as it is, I wanted to photograph it as soon as possible. I went one night and it couldn’t have been a more perfect an evening (except for the one car I had to remove from the image, but that’s ok). After that night, I spent some considerable time making sure every element was taken care of with no distractions.

Hunt Tower - Normal View



Hunt Tower 5100 in Rogers Arkansas Commercial twilight exterior Architectural Photographer Branch Photography in NW Arkansas

Ruth's Chris Dining Room

I had the opportunity to not only create some yummy food photography but also dining room and wine room images for Ruth’s Chris steak house in Rogers this week.  If you haven’t been there, well you really should – great food, you know that the atmosphere is very warm, upscale and inviting with darker lights to create the proper ambiance.   This is a challenge to photograph, it requires more than just a shot or two.
I’m VERY picky on how I portray the images for my clients.  I want them to excite the eyes and mind of the viewer to want to go into the photograph and BE there.  NOTHING is half way done. In the first image you’ll see the before as you might see the room with a photo from someone else, just a point and shoot.  Very boring, visually.  The next one, while has a photoshop work done, would not look like that without the 130 photographs it took to make it, but only 110 were actually used.   That’s right 110 photographs were used to create one photo.   This was done to light specific areas of the room to entice and excite the eye to move around the room and explore the depth.
It’s my goal when photographing a scene such as this to draw the viewer in to gain visual time for my client and increase their business through photography.
Restaurant Interior Photography Normal viewRuth's Chris Dining Room interior commerial architecture restaurant photography in Rogers Arkansas using painting with light by Branch Photography in NW Arkansas