Commercial Photographer - NW Arkansas
Headshots, Architecture, Product, Food, Marketing Photography

Tag Heuer Watch

Why is it men like watches so much? There are several opinions but I think it's symbol of masculinity and maybe even power. Basically makes him feel good, much like diamonds & jewelry do for ladies. Personally, I love watches, I have a variety from wooden to very heavy obtuse ones. Look at men's magazines, one thing you'll find is a lot of advertising for watches.

I'm constantly challenging myself to create images that stretch my creativity and skills as a photographer to set the bar higher each time. This project was a
Tag Heuer watch, graciously on loan from Romance Diamond Company in Fayetteville. I chose this particular watch because of the mechanical detail in front and back. I spent the better part of nearly 2 days creating a variety of looks to see what worked and did not. You can see the elaborate set up in the behind the scenes photos, each light, flag and stand serves a specific purpose.

This was was amazing, to say the least, you can't help but admire the detailed workmanship. If you're in the market for great watches, or any other jewelry, check out
Romance Diamond Company on Dickson St in Fayetteville.

Tag Heuer watch product photography by Branch Photography, Fayetteville Arkansas in NW Arkansas
Product photographer Branch Photography of Fayetteville AR of Tag Heuer watch in NWA
Tag Heuer Back of watch Product photography for commercial photographer Keith Branch of Branch Photography in NW Arkansas
Product Commercial Photographer Branch Photography of watch face in NW Arkansas Fayetteville
Product Commercial Photography by Branch Photography in NW Arkansas for marketing and advertising watch
Behind the scenes watch photography by product commercial photographer Branch Photography in NW Arkansas

Profab Industrial Products

I've said it many times and it still holds true, I'm constantly impressed by the companies in NW Arkansas that no one knows about, or just me. Profab is one of those companies. Located in Springdale, in the industrial park across from the airport, they fabricate industrial machines for companies all over the country. Tyson alone counts for 60% of their business. They can custom design, CNC all the plastic parts, laser cut the metal parts, assemble, weld and ship. Joe Moore, the project manager, told me that they have had several occasions where a company contacted them for a special custom project on a Friday and Profab has it to them on Monday. That may sound simple but they start in the computer, designing the machine, then it's sent to the floor where the hands on work begins with workers working all weekend to make sure the client has product on time. It's very impressive.

Mark Harper and The Richland Group designed and built their web site, go check it out, many of my images are now featured there. I have no doubt the photos will be very profitable for Profab. This photo project was fun, insuring the product was lit properly to give depth and texture, combining light and shadows working together. Then hours were spent extracting and cleaning each image. Product photography does not always mean "small products", as you can see many were very large requiring fork lifts to put in position. I am very proud to be the photographer that helps their company be more profitable.

conveyor product photography for Profab in Springdale by Branch Photography NW ArkansasIndustrial product behind the scenes of commercial photo project / shoot in Springdale Arkansas by Branch PhotographyInducstrial commercial product photographer at Profab in Springdale NW Arkansas by Branch PhotographyNWA Product Photographer for Profab of welding and manufacturing in Springdale NW Arkansas by Branch photographyNW Arkansas Corporate Photography for Profab of welding and manufacturing in Springdale NW Arkansas by Branch photographyIndustrial and manufacturing Product Photographer for Profab of welding and manufacturing in Springdale NW Arkansas by Branch photographyProfab product, manufacturing and editorial Photography for Profab of welding and manufacturing in Springdale NW Arkansas by Branch photography

Hand Dryer - Product Photography

The first purpose of photos of a product is to show what it looks like, but, more importantly, to make the product SELL, MUCH more is needed. The photos must show detail that includes shape, texture and definition. How is this done? Through the use of proper lighting that uses both light and shadows working together to show the detail needed. To obtain this look, a professional photographer is required, who is knowledgeable about lighting.

This project was for Brighter Ventures, a local company. You can find their commercial hand dryers (all photos by Branch) on Amazon. Foreknowledge of the product and consultation with the company owner prompted images that were exactly what he needed. More importantly, he told me later. that the images were of such quality that his sales were 400% higher than he expected, giving full credit to the professional images we created for him.

Whether your product is large or small, Branch will insure that your product is photographed to give your company the right image and impression for higher sale.

Commercial Product studio Photographer of Dryer by Branch Photography in Fayetteville NW ArkansasCommercial Product studio Photographer of Dryer by Branch Photography in Fayetteville NW ArkansasCommercial Product studio Photographer of Dryer by Branch Photography in Fayetteville NW Arkansas

Bike Rack Beer

There are many hidden gems in NW Arkansas, the more you look, the more you'll find. There are all types of products being manufactured or distributed right here in your back yard. Every company has a budget, we can only imagine what Anheuser Busch, Revlon or Nike spends on marketing much less photography in a year. As Ivin Meisner said "Why accept mediocrity when excellence is an option".

Wouldn't it be great if local companies could have a greater level of commercial photography that would compete nationally? My goal has always to offer the highest level of photographic images, whether portraiture or marketing photography. Over the next several months, I'll be taking on internal challenges to prove that for commercial photography by going beyond the norm. One such project involved Bike Rack Beer. I had a vision and this is the result. I also added a 'behind-the-scenes' to show what was involved technical side of the final result featuring this product photography image. As a commercial product photographer, I am constantly expanding the level of creativity and stretching my vision. Wouldn't this be great for a national ad campaign?

hero commercial product photography marketing of Bike Rack Beer from Bentonville Arkansas by Branch PhotographyBike Rack beer photography behind the scenes

Your Website

Your website is your presence to the world, people and prospects you may never know or see. It's vital that all elements are properly included, SEO, company information, services and photography. Everything on your website is a representation and reflection on your business. No doubt you spend a considerable amount on the website presence and other funds on directing people to your site, one of the key elements on the site is photography.

The photography on your website can do two things, it can make the viewer stop and linger on your site or can let them go on to the next site. What's the difference, the quality of the image. Professional quality photography will set you aside from your competition. If it's between you and another company a prospect is deciding on and all things are very close, but your competition has bad or amateur photography and you have invested in professional images, YOU will get the job. The best photography available will return it's investment many times over.

Over the years I've had the honor to create hundreds of commercial images in use on many websites. Each time I do, I either create a blog or social media post, or both, with backlink, to give them heightened publicity. Here are just a few of the web sites with images created by Branch Photography…

Boen Kemp and commercial realty commerical archtitecture photography for web site an marketing by Branch Photography
Boen Kemp Construction

Food PHotography for Noodles Itailan Kitchen in Fayetteville Arkansas commercial location photographer by Branch Photography NW Arkansas
Noodles Italian Kitchen - Fayetteville Ar

Nabholz Construction commerical archtitecture photography of The New School for web site an marketing by Branch Photography NW Arkansas
Nabholz Construction

Nabholz Construction commerical archtitecture photography of The New School for web site an marketing by Branch Photography NW Arkansas
Nabholz Construction

Legacy Bank website marketing photo of Old Main at University of Arkansas by Branch Photography
Legacy Bank

Legacy Bank website commercial architecture twilight photograph marketing photo of Bank headquarters in Springdale by Branch Photography
Legacy Bank

Eureka Pizza food photography for website and marketing created on location photography for commercial by Branch Photography
Eureka Pizza

Crabby's Seafood Bar and Grill in Rogers Arkansas website and marketing interior commercial architecture photography by Branch PHotography NW Arkansas
Crabby's Seafood Bar & Grill - Rogers AR

Courtyard by Marriott in Fayetteville Arkansas interior commercial architecture photography by Branch Photography NW Arkansas
Courtyard by Marriott - Fayetteville AR

Courtyard by Marriott in Fayetteville Arkansas exterior twilight commercial architecture photography by Branch Photography NW Arkansas
Courtyard by Marriott - Fayetteville AR

Boen Kemp commercial architecture photography in Bentonville Arkansas by Branch Photography NW Arkansas
Boen Kemp Construction

Diplomat of the Year

Being a Diplomat for the Fayetteville Chamber of Commerce takes time, but is rewarding with the new friends you make, meeting new business owners and being a bigger part of the community. As a Diplomat, we are representatives of the chamber at business ribbon cuttings, Morning Coffee events, Business After Hours, driving for Meals on Wheels and other voluntary events. The more I volunteered and was out meeting new people and learning more about the new things going on in Fayetteville, the more I enjoyed it.

I became a diplomat for the Fayetteville Chamber of Commerce, officially, January 2017, in November I shared the honor of being Diplomat of the Year with my friend George Turner, University of Arkansas. We were tied with the amount of work we had done. I was very surprised when it was announced at the annual Chamber Banquet by Patrick Harrington, Lewis Automotive. This year has flown by and I'm thankful to have gotten to know the fellow diplomats who also give so much of their time.

Fayetteville Chamber of Commerce Diplomat of the Year Keith Branch with George Turner

Legacy Bank - Springdale AR

Legacy Bank asked me to create several images for their 2016 marketing campaign. These images included several scenes around NW Arkansas as well as 5 of their bank locations. I always enjoy the twilight architectural images, they take a LOT longer but they contain so much of a WOW factor. That WOW factor translates into more attention to the marketing and advertising which increases the effectiveness of the advertising. One bank in particular in Springdale, their main branch, was a challenge but at the same time, a challenge I enjoyed and they really appreciated.

The difference is amazing! The goal is to create an image void of obstructions to completely focus on the building, the primary focus of the shoot.

Legacy Bank - Normal ViewLegacy Bank in Springdale Arkansas, exterior twilight commercial architecture photography for website, branding and marketing by Branch Photography in NW Arkansas
See the progression of how this image took shape through MANY photos and photoshop talent -

Tyson World HQ - Discovery Building

I have always admired the architecture of the Tyson World Headquarters Discovery Building, located in Springdale Arkansas. I commend the contractors and architects for the building and design, I know Tyson is very proud of this addition to their world headquarters campus. That being said, I’ve been wanting to photograph it for some time. While I have photographed it during the day for Celebrate Arkansas Magazine, I wanted to get an image at night where the building really stands out. After a few emails to the right people, I managed to get permission and notify security what I would be doing. I would never attempt to photograph such a property at suspicious times of day without their knowledge.

I’m thrilled with the final image, all areas of the image are properly displayed with correct colors. I’m looking forward to seeing Tyson use this image world wide.

Tyson World HQ normal viewTyson World Headquarters Discovery building in Springdale Arkansas, Commercial twilight archtiecture exterior photo by Branch Photography in NW Arkansas

Hunt Tower

The Hunt Tower in Rogers Arkansas was recently completed and, as the tallest building in NWA it is very impressive. It stands at 10 stories with 230,000 sf and has many tenants quickly wanting in to enjoy this space.

As impressive as it is, I wanted to photograph it as soon as possible. I went one night and it couldn’t have been a more perfect an evening (except for the one car I had to remove from the image, but that’s ok). After that night, I spent some considerable time making sure every element was taken care of with no distractions.

Hunt Tower - Normal View

Hunt Tower 5100 in Rogers Arkansas Commercial twilight exterior Architectural Photographer Branch Photography in NW Arkansas