Commercial Photographer - NW Arkansas
Headshots, Architecture, Product, Food, Marketing Photography

Commercial Dispenser

The types of products that I photograph are greatly varied. Each one requires different lighting and treatment. Last year Darren Reynolds, Brighter Ventures, brought a hand blow dryer that you would see in commercial bathrooms. His vision to set his product above the rest was/is quality. A few months after I photographed and delivered the list of images he needed for Amazon, he told me his sales were 500% more than expected and gave full credit to the quality images created by Branch.

This year he commissioned me to photograph a similar product, a commercial soap dispenser. Being made of the same brushed stainless steel material, I knew how to photograph it, however his vision was broader this time. The product had to be photographed at an angle along X & Y axis to fit into stock images and the lighting had to match the stock room image to look real. On top of that, he introduced the human element, his daughter. All these were completed and then came the challenge, one stock room had a mirror, and his daughter's reflection had to be in that mirror and look like she was there. After trying to figure out angles, reversed, etc, I finally brought in a mirror to the scene to solve the issue. The rest was a matter of time and patience in photoshop.


Tag Heuer Watch

Why is it men like watches so much? There are several opinions but I think it's symbol of masculinity and maybe even power. Basically makes him feel good, much like diamonds & jewelry do for ladies. Personally, I love watches, I have a variety from wooden to very heavy obtuse ones. Look at men's magazines, one thing you'll find is a lot of advertising for watches.

I'm constantly challenging myself to create images that stretch my creativity and skills as a photographer to set the bar higher each time. This project was a
Tag Heuer watch, graciously on loan from Romance Diamond Company in Fayetteville. I chose this particular watch because of the mechanical detail in front and back. I spent the better part of nearly 2 days creating a variety of looks to see what worked and did not. You can see the elaborate set up in the behind the scenes photos, each light, flag and stand serves a specific purpose.

This was was amazing, to say the least, you can't help but admire the detailed workmanship. If you're in the market for great watches, or any other jewelry, check out
Romance Diamond Company on Dickson St in Fayetteville.

Tag Heuer watch product photography by Branch Photography, Fayetteville Arkansas in NW Arkansas
Product photographer Branch Photography of Fayetteville AR of Tag Heuer watch in NWA
Tag Heuer Back of watch Product photography for commercial photographer Keith Branch of Branch Photography in NW Arkansas
Product Commercial Photographer Branch Photography of watch face in NW Arkansas Fayetteville
Product Commercial Photography by Branch Photography in NW Arkansas for marketing and advertising watch
Behind the scenes watch photography by product commercial photographer Branch Photography in NW Arkansas

Profab Industrial Products

I've said it many times and it still holds true, I'm constantly impressed by the companies in NW Arkansas that no one knows about, or just me. Profab is one of those companies. Located in Springdale, in the industrial park across from the airport, they fabricate industrial machines for companies all over the country. Tyson alone counts for 60% of their business. They can custom design, CNC all the plastic parts, laser cut the metal parts, assemble, weld and ship. Joe Moore, the project manager, told me that they have had several occasions where a company contacted them for a special custom project on a Friday and Profab has it to them on Monday. That may sound simple but they start in the computer, designing the machine, then it's sent to the floor where the hands on work begins with workers working all weekend to make sure the client has product on time. It's very impressive.

Mark Harper and The Richland Group designed and built their web site, go check it out, many of my images are now featured there. I have no doubt the photos will be very profitable for Profab. This photo project was fun, insuring the product was lit properly to give depth and texture, combining light and shadows working together. Then hours were spent extracting and cleaning each image. Product photography does not always mean "small products", as you can see many were very large requiring fork lifts to put in position. I am very proud to be the photographer that helps their company be more profitable.

conveyor product photography for Profab in Springdale by Branch Photography NW ArkansasIndustrial product behind the scenes of commercial photo project / shoot in Springdale Arkansas by Branch PhotographyInducstrial commercial product photographer at Profab in Springdale NW Arkansas by Branch PhotographyNWA Product Photographer for Profab of welding and manufacturing in Springdale NW Arkansas by Branch photographyNW Arkansas Corporate Photography for Profab of welding and manufacturing in Springdale NW Arkansas by Branch photographyIndustrial and manufacturing Product Photographer for Profab of welding and manufacturing in Springdale NW Arkansas by Branch photographyProfab product, manufacturing and editorial Photography for Profab of welding and manufacturing in Springdale NW Arkansas by Branch photography

Hand Dryer - Product Photography

The first purpose of photos of a product is to show what it looks like, but, more importantly, to make the product SELL, MUCH more is needed. The photos must show detail that includes shape, texture and definition. How is this done? Through the use of proper lighting that uses both light and shadows working together to show the detail needed. To obtain this look, a professional photographer is required, who is knowledgeable about lighting.

This project was for Brighter Ventures, a local company. You can find their commercial hand dryers (all photos by Branch) on Amazon. Foreknowledge of the product and consultation with the company owner prompted images that were exactly what he needed. More importantly, he told me later. that the images were of such quality that his sales were 400% higher than he expected, giving full credit to the professional images we created for him.

Whether your product is large or small, Branch will insure that your product is photographed to give your company the right image and impression for higher sale.

Commercial Product studio Photographer of Dryer by Branch Photography in Fayetteville NW ArkansasCommercial Product studio Photographer of Dryer by Branch Photography in Fayetteville NW ArkansasCommercial Product studio Photographer of Dryer by Branch Photography in Fayetteville NW Arkansas

Bike Rack Beer

There are many hidden gems in NW Arkansas, the more you look, the more you'll find. There are all types of products being manufactured or distributed right here in your back yard. Every company has a budget, we can only imagine what Anheuser Busch, Revlon or Nike spends on marketing much less photography in a year. As Ivin Meisner said "Why accept mediocrity when excellence is an option".

Wouldn't it be great if local companies could have a greater level of commercial photography that would compete nationally? My goal has always to offer the highest level of photographic images, whether portraiture or marketing photography. Over the next several months, I'll be taking on internal challenges to prove that for commercial photography by going beyond the norm. One such project involved Bike Rack Beer. I had a vision and this is the result. I also added a 'behind-the-scenes' to show what was involved technical side of the final result featuring this product photography image. As a commercial product photographer, I am constantly expanding the level of creativity and stretching my vision. Wouldn't this be great for a national ad campaign?

hero commercial product photography marketing of Bike Rack Beer from Bentonville Arkansas by Branch PhotographyBike Rack beer photography behind the scenes