Commercial Photographer - NW Arkansas
Headshots, Architecture, Product, Food, Marketing Photography

Construction photography

The New School Additions

The New School had new additions made to their campus in Fayetteville that are very impressive. The three main facilities were the JB Hunt Family Innovation Center, Johnelle Debusk Hunt Academic Building and the Athletic Center. The contractor was Nabholz Construction, with architects Hight Jackson in Rogers and SLAM Collaborative in Connecticut. The campus grounds are larger than you would think, and the new additions fit nicely and greatly compliment the grounds and beautiful landscaping.

New School JB Hunt Family Innovation Center in Fayetteville, Architecture commercial photographer Branch PhotographyNew School Johnelle Debusk Hunt Academic Building by architecture photographer Branch Photography in NW Arkansas

The normal view of the above photo of the Johnelle Debusk Hunt Academic Building. It's the little things that greatly distract from the scene that I'm always aware of. In this image, not only has the sky been replaced but also grass, distracting signage, damaged step decals, specific area exposures and also digital water at the pool in foreground.




New School JB Hunt Family Innovation Center in Fayetteville, Architecture commercial photographer Branch Photography for Nabholz Construction and Hight Jackson Architect

As with the above image, this one has similar work done, mostly to correct the grass to where it would be natural in a few months.

New School Johnelle Debusk Hunt Academic Building by architecture photographer Branch Photography in NW Arkansas for Nabholz Construction and Hight Jackson Architect in Rogers ArkansasJB Hunt Family Innovation Center in New School of Fayetteville Arkansas Interior architecture photography by commercial photographer Branch Photography in NW Arkansas and travel national

Rogers Historical Museum

The Rogers Historical Museum has a great new face and one with a incredible back story. The new location was a Ford dealership over 50 years ago, read a little more here. Nabholz Construction completely renovated the building and added on office space.

In the photos you'll notice the original ceiling and brick walls, the amazing part is the front lobby floor is all original from decades ago, I can't imagine the care and precision it took to make sure that and the curved exterior glass windows stayed in tact. So much more was kept in place from the original too. Inside you'll see information about NW Arkansas, Rogers and the history of Rogers as well.

Exterior Marketing photography of Rogers Historical Museum in Rogers Arkansas commercial architecture photography for Nabholz Construction by Branch Photography in Fayetteville NW Arkansas

Construction Interior of Rogers Historical Museum lobby commercial architecture photography for Nabholz Construction by Branch Photography in Fayetteville NW ArkansasStagecoach at Rogers Historical Museum commercial architecture photography for Nabholz Construction by Branch Photography in Fayetteville NW Arkansas

Rogers Historical Museum Interior commercial architecture photography for Nabholz Construction by Branch Photography in Fayetteville NW ArkansasRogers Historical Museum Interior commercial architecture photography for Nabholz Construction by Branch Photography in Fayetteville NW Arkansas

Rogers Arkansas Historical Museum commercial architecture photography for Nabholz Construction by Branch Photography in Fayetteville NW Arkansas

Rogers Historical Museum Offices commercial architecture photography for Nabholz Construction by Branch Photography in Fayetteville NW Arkansas

Stribling Inc

Fletcher McQueen, Logistics Director with Stribling Inc, recently contacted me needing images of their facility. They co-pack, warehouse and distribute products for companies such as Walmart, Sam's and Tyson to name a few. Walking through the 260,000sqft warehouse and discussing his goal for the images, he shared with me some things that were would be happening on the day of photography and an example of one thing they do. They had a large quantity of shoes come in bound for Walmart Stores. It was Stribling's responsibility to unbox them and repackage into a display box for the stores, then they put those boxes on pallets bound for their destination. That day they did 500 pallets with over 300 pairs of shoes per pallet. I was impressed with the workflow from beginning to end. This facility was packed full of flat boxes yet to be assembled, many friends likened it to the warehouse from "Indiana Jones". A fun part of the project was being able to use the sicssor lift to get the images from above to show depth.

The exterior was a bit time consuming behind the computer, as you can see, being that it's January, it gives a lifeless look, not good for marketing. So I go in and meticulously add grass and trees in with the trick to make it realistic with lighting angles and shadows.

The sad thing is, they had already had photography from another 'photographer' and were very displeased with the results, his quote: "You get what you pay for". This cost them even more by having to have the photos done a second time. This reminded me of a quote by Red Adair "If you think it's expensive to hire a professional, wait till you hire an amateur". I've worked many years, and continue to, perfect, hone and improve the photography I offer my valued clients whether the commercial photography is architecture, product, food, headshots or corporate photography of any kind. I want the best for them to help them improve their marketing and profits.


Corporate Commercial Architecture exterior photography advertising Stribling Packaging Inc in Rogers NW Arkansas by Branch Photography
Normal View

Interior Marketing commercial corporate photographer photography advertising Stribling Packaging Inc in Rogers NW Arkansas by Branch PhotographyBTS (behind the scenes) corporate commerial photography photography advertising Stribling Packaging Inc in Rogers NW Arkansas by Branch Photography

Admiral Movers for Nabholz Construction

Winter is not the best time to create images outdoors, the trees are bare and the grass is beige. This degrades the life out of the image since the landscape has no life to it. However, this does not stop the need of photography, the setting will rarely be 'perfect' for any location session such as this and I welcome all opportunities.

This building, by Nabholz Construction for Admiral Movers, is in Tontitown Arkansas. The interior houses 50,000 soft of client storage, while photographing it, it reminded me of the end of the Indiana Jones movie where they show an interior of a huge government warehouse full of large wooden crates. The East & West exterior walls lean outwards slightly giving it a unique architectural design.

I was given the grand tour of the interior by Bill Locke who really informed me of how much they do, for example, the storing services for companies such has hotels until their construction is done and ready for furniture. It also features amenities for truck drivers while waiting for their trucks to be loaded or unloaded. Other storage areas are available in climate controlled spaces.

Nabholz has entrusted Branch to photograph this structure for an upcoming national construction competition. Nabholz Construction will also be entering the images we created of The New School structures as well.

Admiral Movers exterior commercial architecture photographer for Nabholz Construction in Springdale by Branch Photography NW ArkansasAdmiral Movers Normal View

U/Ark Tyson Agri Center

A few months ago I was topping a hill in Fayetteville on the way to a session. From this hill you can see a long distance to the west, the view always provides a great sunset. This day a building caught my eye that I'd never seen before, it had to be about 2-3 miles away. A few days later I was curious and started driving in that direction. What I found was an incredible architecture near the University of Arkansas agricultural and animal science areas. At that time it had the outer beams and no interior finished and I thought, 'how cool would it be to photograph that building'.

Fast forward a few months and in August that became reality. Nabholz Construction contacted me to photograph three recently completed constructions. One of them was this building, the University of Arkansas Don Tyson Agri Science Center. I went out late one afternoon to capture a series of images to compile to form the one above. My goal was to accentuate the facility in all it's architectural beauty, eliminating any distractions, large or small, to draw the eye to the main subject. You can see the normal view below, this is what 'most' photographers would see and provide, not me.

University of Arkansas Don Tyson Atri Science Center commercial architecture exterior twilight photographer Branch Photography NW Arkansas

Normal view

I must add, on a personal note, I was thinking of my father during this entire photo project. My father taught high school Agriculture for 35 years in Tennessee, I was imagining how impressed he would be at such an impressive facility dedicated to the agricultural sciences.
University of Arkansas Don Tyson Atri Science Center commercial architecture interior photographer Branch Photography NW ArkansasNormal view

Walton Arts Center Interior Renovation

This week I’ll feature some of the interior photos of the Walton Arts Center Renovation. The new facility is incredible to say the least, I know I bragged about it previously, but it’s worth saying again. The lobby is jaw dropping when you walk in. The JB Hunt staircase is encased in beautiful wood and frames the East side of the lobby and can be viewed from outside at any angle. The spacious area gives so much room for many events or extra space for performances. The center piece of the room is the gorgeous chandelier the demands your attention, even if you’re driving down Dickson St.

The Walmart Lobby entrance, on West St, showcases a lighting system that transitions to several colors, always giving the interior a different feel. They can program the lights to show colors based on the performance.

Just like all commercial photography I create, I take them personal. By personal I mean I put myself in my client’s shoes and take on the role of owner and look at it from my perspective as a potential client. First, how would I want my architectural photography to look or be perceived. Secondly, I look at it from a client’s point of view and what would it take to get my attention if I were to see it in advertising. According to my activity on my phone/watch, I walked about 5 miles photographing the interior. You may think, ‘how did you walk so much inside a building just taking pictures?’. To give you a brief idea, I’ve made “progression” photos that show a sampling of what goes into creating some of the interior photos, the Youtube link is below some of the photos below, please take a few seconds to watch, like and subscribe.


Walton Arts Center Interior Normal ViewInterior Commercial Architectural Photographer at Walton Arts Center in Fayetteville for Polk Stanley Wilcox Architects by Branch Photoraphy from NW Arkansas
How this Interior photograph was created -



Walton Arts Center Normal View
Interior Commercial Architectural Photographer at Walton Arts Center in Fayetteville for Polk Stanley Wilcox Architects by Branch Photoraphy from NW Arkansas

How this Interior photograph was created


Walton Arts Center Normal View
Interior Commercial Architectural Photographer at Walton Arts Center in Fayetteville for Polk Stanley Wilcox Architects by Branch Photoraphy from NW Arkansas
How this Interior photograph was created -


Walton Arts Center Walmart Lobby Normal ViewInterior Commercial Architectural Photographer at Walton Arts Center in Fayetteville for Polk Stanley Wilcox Architects by Branch Photoraphy from NW Arkansas
How this Interior photograph was created -

Walton Arts Center Exterior Renovation

It may seem I’ve spent a lot of time at the Walton Arts Center lately, well, you’d be right, but every minute was a pleasure. To be a part, in my small way, of something so great for NWA and Fayetteville, was such an honor. Part of being a photographer is the privilege to go and see things that I would normally not have the opportunity. The Walton Arts Center took on a huge task in 2016 of renovating the facility to give more people the opportunity to be a part of it’s shows and events. One way they did this was to expand the front ‘lobby’ considerably with large window walls so that not only could the people inside enjoy the view but that the people enjoying Dickson St could be a part of the events by simply passing by.

Twilight photography is my favorite for architecture. It takes considerable more time but so worth it and rewarding with the results for the client and myself. The building pops and gives a surreal feel through transforming the reality of what is normally scene. The colors are more vivid the contrast of the interior against a dark sky gives for a very inviting feel. This accomplishes the goal of making the viewer want to visit the location and be a part.

Now for the technical side. This particular twilight photo of the exterior was one of my favorites but also the most time consuming. I have included below a “normal” view (what it looks like in normal view) compared to my finished image compiled of several photographs and eliminating distractions, how ever minor they may be. Remember those pictures in the paper that challenged you to find how man differences you could find? Just to name a few things, reflections on glass walls, proper color temperature of building and sidewalk, replacing bare trees and grass, images showing proper exposure of interior, cleaning shadows and marks on sidewalk and sky background properly exposed. To say those things in one sentence is easy, but many hours of dedication were put into the final image. I enjoyed the process because I knew what the final image would represent and be viewed and enjoyed by thousands of people across the country.

Commercial twilight exterior Architectural Photographer at Walton Arts Center in Fayetteville for Polk Stanley Wilcox Architects by Branch Photoraphy from NW ArkansasWalton Arts Center Exterior Normal View

Farmington Basketball Arena and Performing Arts

Given the opportunity to take something that has the potential to look great, while in it’s present form is ordinary and blah, is a great challenge to me.  This facility was completed in December and while landscaping was done, it was too early in the year for the colors to come out.  As you can see from the “Normal Photo” and “Branch Photo”, there is a HUGE difference.  Many hours of work and talent went in to it AFTER the proper photos were taken.
This is a list of most of what was done:
  • Added in sky
  • Added grass to all parts where was brown, very difficult to add and make look real, especially in small areas.
  • Put in Flag from different photo
  • Added trees on left and right sides.
  • Cleaned concrete in foreground
  • Cleaned and darkened blacktop
  • Cleaned all curbs
  • Added building lights from other photos
  • Added street lights from other photos
  • Added light and shadows below street lights
  • Added windows from other photos to show interior
  • Added front of building from another photo that was brighter
  • Lightened light siding on front of building to ad contrast to “CARDINALS”
  • Brightened and added red to “CARDINALS” sign in front to make it stand out.
  • Removed garbage cans from under awning on left
  • Removed pipes at front
  • Removed water pipes to right of image on ground
  • Cleaned concrete at base of street light poles
This is most of what was done.  But to do this took years of practice and knowledge of how to get the proper photos in the first place, before taking it in to photoshop.
If your business or company needs great quality images of your facility, inside or out, call me at 479-601-6480, you’ll be glad you did.

Arkansas Architectural Photographer - Normal ViewFarmington Basketball Arena and Performing Arts Center exterior twilight commercial architecture photography by Branch Photography in NW Arkansas

Courtyard by Marriott - Front View

A month ago, I posted the previous blog about the photos created for the Marriott, except for the exterior. Since the hotel is so busy it took some time to get a night where they could block off the appropriate parking spaces so cars would not be in the way. I couple of weeks ago I got to finish the project. At first I wondered how we would take out the cones and still keep people from parking there while I was taking the images for over an hour. Then I figured, why try, just do it in photoshop. As you can see the images turned out great! The parking lot was cleaned up, obstructions and distractions removed to make the hotel shine!

Courtyard by Marriott Exterior twilight commercial hotel architecture Photographer Branch Photography in NW ArkansasHotel Photography normal view

Courtyard by Marriott - Fayetteville

Photographing the Courtyard by Marriott in Fayetteville was an honor. An honor to help them nationally promote their new renovations! To be a part of helping a national corporation market themselves to help them grow and gain recognition with their clients, is something I take seriously. This shoot was exciting, full of a variety of lighting techniques to draw out the rooms natural beauty, comfort and spaciousness.

I am very thankful to the staff that helped coordinate all aspects of this day to insure everything was perfect.

Courtyard by Marriott Bistro interior commercial hotel architecture, advertising, branding and marketing photographer Branch Photography in NW ArkansasCourtyard by Marriott front desk interior commercial hotel architecture, advertising, branding and marketing photographer Branch Photography in NW ArkansasCourtyard by Marriott guest room interior commercial hotel architecture, advertising, branding and marketing photographer Branch Photography in NW ArkansasCourtyard by Marriott guests room interior commercial hotel architecture, advertising, branding and marketing photographer Branch Photography in NW ArkansasCourtyard by Marriott meeting room interior commercial hotel architecture, advertising, branding and marketing photographer Branch Photography in NW ArkansasCourtyard by Marriott back patio exterior commercial hotel architecture, advertising, branding and marketing photographer Branch Photography in NW ArkansasCourtyard by Marriott interior commons area commercial hotel architecture, advertising, branding and marketing photographer Branch Photography in NW Arkansas